Scholze

Logo and microsite for a psychotherapist based in Innsbruck.

The logo shows an open hand drawn circle as a symbol for „imperfection“ – and therefore – for being human. The calm images show relaxed natural scenes like flowing water or mist in the mountains. Combined with the corporate color „sand“ they become background-images which are used in different applications. 

There is a crack in everything, that’s how the light gets in.