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Brand design for a company focused on real estate development on behalf of VirtKreativ.
In the development process it became clear, that the brand should get a friendly and vibrant identity. With a target group that is either thinking of buying a home or developing their property, a character in form of a house became part of the logo. This character will start to communicate with potentially interested customers in the next steps, as it will be animated and also work as a chatbot on the future website.
